[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stambre.sk\/preco-sa-oplati-skusit-karieru-v-digitalnom-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.stambre.sk\/preco-sa-oplati-skusit-karieru-v-digitalnom-marketingu\/","headline":"Pre\u010do sa oplat\u00ed sk\u00fasi\u0165 kari\u00e9ru v digit\u00e1lnom marketingu?","name":"Pre\u010do sa oplat\u00ed sk\u00fasi\u0165 kari\u00e9ru v digit\u00e1lnom marketingu?","description":"Digit\u00e1lny marketing je neust\u00e1le sa rozv\u00edjaj\u00faci priemysel R\u00fdchlos\u0165, s akou sa technol\u00f3gia vyv\u00edja, je neuverite\u013en\u00e1; od nov\u00fdch soci\u00e1lnych platforiem po nov\u00e9 mobiln\u00e9 technol\u00f3gie prin\u00e1\u0161a...","datePublished":"2019-01-26","dateModified":"2023-05-12","author":{"@type":"Person","@id":"https:\/\/www.stambre.sk\/author\/#Person","name":"","url":"https:\/\/www.stambre.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a4f7f6499f3b2a0764d0773f1f5d74780987cfbea7e736c0e74f6185bb257971?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4f7f6499f3b2a0764d0773f1f5d74780987cfbea7e736c0e74f6185bb257971?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stambre.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.stambre.sk\/wp-content\/uploads\/img_a298559_w16715_t1553623923.jpg","url":"https:\/\/www.stambre.sk\/wp-content\/uploads\/img_a298559_w16715_t1553623923.jpg","height":0,"width":0},"url":"https:\/\/www.stambre.sk\/preco-sa-oplati-skusit-karieru-v-digitalnom-marketingu\/","wordCount":410,"articleBody":"Digit\u00e1lny marketing je neust\u00e1le sa rozv\u00edjaj\u00faci priemyselR\u00fdchlos\u0165, s akou sa technol\u00f3gia vyv\u00edja, je neuverite\u013en\u00e1; od nov\u00fdch soci\u00e1lnych platforiem po nov\u00e9 mobiln\u00e9 technol\u00f3gie prin\u00e1\u0161a ka\u017ed\u00fd de\u0148 nov\u00e9 v\u00fdzvy a pr\u00edle\u017eitosti. A vzh\u013eadom na mieru, akou sa spolo\u010dnosti pohybuj\u00fa smerom k digit\u00e1lnym rie\u0161eniam, je bud\u00facnos\u0165 tradi\u010dn\u00fdch a konven\u010dn\u00fdch odr\u00f4d marketingu bez\u00fate\u0161n\u00e1. Tak\u017ee pri ka\u017edej zmene, ktor\u00e1 sa zav\u00e1dza, musia \u013eudia zosta\u0165 aktu\u00e1lni a\u00a0inovat\u00edvni.Online marketing je bud\u00facnos\u0165Podstatn\u00e1 vec je, \u017ee digit\u00e1lny chod je ove\u013ea dostupnej\u0161\u00ed ako tradi\u010dn\u00e9 techniky. Napr\u00edklad e-mailov\u00e1 kampa\u0148 m\u00f4\u017ee vysiela\u0165 spr\u00e1vu na ove\u013ea \u0161ir\u0161iu u\u017e\u00edvate\u013esk\u00fa z\u00e1klad\u0148u ne\u017e prostredn\u00edctvom be\u017en\u00fdch prostriedkov – ale za zlomok n\u00e1kladov na telev\u00edznu alebo tla\u010dov\u00fa reklamu. Okrem toho je mo\u017en\u00e9 sledova\u0165 v\u00fdsledky. Namiesto n\u00e1kladn\u00e9ho prieskumu z\u00e1kazn\u00edkov m\u00f4\u017eu obchodn\u00edci v priebehu nieko\u013ek\u00fdch min\u00fat sledova\u0165 mieru odpoved\u00ed z\u00e1kazn\u00edkov a mera\u0165 \u00faspech kampane v re\u00e1lnom \u010dase. To tie\u017e umo\u017en\u00ed efekt\u00edvne napl\u00e1nova\u0165 \u010fal\u0161iu kampa\u0148. D\u00f4vera spo\u010d\u00edva v tom, \u017ee nastal digit\u00e1lny vek.Nevy\u017eaduje sa \u0161t\u00fadium na vysokej \u0161koleInternetov\u00fd marketing pokr\u00fdva \u0161irok\u00e9 a rozmanit\u00e9 oblasti vedomost\u00ed, s ur\u010dit\u00fdm prechodom medzi nimi. A zatia\u013e \u010do jeden zamestn\u00e1vate\u013e potrebuje niekoho, kto je ve\u013emi dobre informovan\u00fd v oblasti marketingu soci\u00e1lnych m\u00e9di\u00ed, in\u00fd by mohol potrebova\u0165 e-mailov\u00fd marketing, zatia\u013e \u010do \u010fal\u0161\u00ed h\u013ead\u00e1 rastov\u00e9ho hackera. To v\u0161etko s\u00fa kompetencie, ktor\u00e9 sa dok\u00e1\u017eete nau\u010di\u0165 \u00a0bez toho, aby ste sa vr\u00e1tili do \u0161koly.Dopyt po marketingov\u00fdch pracovn\u00edkoch je vysok\u00fdVe\u013ek\u00e9 a mal\u00e9 priemyseln\u00e9 odvetvia sa st\u00e1le viac odkl\u00e1\u0148aj\u00fa od be\u017en\u00fdch marketingov\u00fdch met\u00f3d a smerom k digit\u00e1lnym technik\u00e1m. V\u00fdsledkom je, \u017ee spolo\u010dnosti naj\u00edmaj\u00fa viac digit\u00e1lnych pracovn\u00edkov.\t\tPracovn\u00e9 miesta, ktor\u00e9 vy\u017eaduj\u00fa digit\u00e1lne marketingov\u00e9 zru\u010dnosti, sa v rokoch 2011 a\u017e 2018 takmer zdvojn\u00e1sobili.\t\tDopyt po marketingov\u00fdch obchodn\u00edkoch vzr\u00e1stol o 450 percent, zatia\u013e \u010do dopyt po zru\u010dnostiach v oblasti digit\u00e1lnej anal\u00fdzy sa zv\u00fd\u0161il o 152 percent.\t\tForrester Research predpoved\u00e1, \u017ee digit\u00e1lny marketing bude do roku 2019 predstavova\u0165 35 percent v\u0161etk\u00fdch marketingov\u00fdch v\u00fddavkov.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pre\u010do sa oplat\u00ed sk\u00fasi\u0165 kari\u00e9ru v digit\u00e1lnom marketingu?","item":"https:\/\/www.stambre.sk\/preco-sa-oplati-skusit-karieru-v-digitalnom-marketingu\/#breadcrumbitem"}]}]